On 14 and 15 of September 2017 in Haskovo was held first meeting of the Marketing Monitoring Committee under the project: “One destination two countries”, reg. №CB005.1.22.134 and subsidy contract № РД-02-29-40/20.03.2017, financed under the first call of project proposal under the Interreg Programm for Cross-Border Cooperation Bulgaria-Turkey 2014-2020 CCI: 2014TC1615CB005.
The project started on 21 of March 2017 and is implemented by Uzunkopru Chamber of Commerce and Industry, Republic of Turkey – Lead Partner and Haskovo Chamber of Commerce and Industry – Partner, and has a duration of 15 months.
The main objective of the project is development of tourist industry in the region with its current strong and changing market structures, focused on the one of the rising tendencies in tourism trends called
“Border tourism”, which creates destinations, including bordering countries in a region. The partners will increase capacity for planning and marketing with training programs, work together to develop a marketing plan for border tourism, jointly develop advertising materials, and focus on marketing activities in the final phase of project implementation.
Based on these specific activities, the project will contribute to attractiveness, using the strengths of the region, contribute to the potential of cross-border tourism with common destinations, and increase the network through the creation of a cross-border marketing initiative.
The project envisages implementation of several main activities:
- Destination Planning and Destination Marketing Trainings in Uzunkopru and Haskovo.
- Marketing Monitoring Committee Meetings.
- Service Capacity Building for Partners.
- Preparation of Promotional Materials.
- “Border Tourism” Marketing Campaign – Social Media Marketing.
- “Border Tourism” Marketing Campaign – participation in International Exhibition.
The meeting, which was attended by representatives of the two partner organizations, was opened by Mr. Yancho Yanev, Chairman of MB of HCCI. The action plan, the communication plan and the cash flow plan were adopted. The implementation of the project activities was discussed. Members of the Committee got acquainted with the project’s first trimester progress report.
