During the period 25-28 October 2017 was performed training on Destination Marketing at the Hall of Hotel Fantazia in Haskovo, which was organized under Project “One Destination Two Countries”, reg. № CB005.1.22.134 and subsidy contract № РД-02-29-40/20.03.2017 under Interreg Cross – Border Cooperation Bulgaria – Turkey Programme 2014-2020 CCI: 2014TC1615CB005. The Destination Marketing Training is the second one under Activity 1.

Lead Partner of the Project is the Uzunköpru Chamber of Commerce and Industry, Turkey and Haskovo Chamber of Commerce and Industry from Bulgaria is a Project Partner.

20 Bulgarian and Turkish representatives of the tourist information centers and tour operators, hoteliers and restaurateurs as well as representatives of non-profit organizations active in the field of tourism attended the training.

Yancho Yanev, Chairman of the Haskovo Chamber of Commerce welcomed the participants in the training and urged them advertise the new common tourist products of the cross-border region of Bulgaria and Turkey.

The lectors of the training were Penka Georgieva – Director of the Professional Tourism High School-Haskovo and Binka Gadjeva – Teacher at the same high school. The main topics of the training were features of the marketing and the tourism marketing field; creation of touristic products – basic and additional services. Product marketing and advertisement; international tourism marketing; digital marketing of tourism; marketing of the hotel services; marketing in the sector of the tour operators and the tour agencies.